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Link Building for Health and Telehealth Brands

Health publishers vet harder and charge more, which is why most agencies avoid the category and why links remain the largest ranking lever in it.

Health Publishers
Not general guest post inventory
Expensive Is The Point
It is what makes it a moat
Earned Placements
Listicle and editorial

See your link gap against the category leader

Start with your domain. We will size the gap rather than quote you a number of links.

Step 1 of 5

What is your website?

Your domain is enough.

Link building for health brands is the acquisition of editorial links from publishers in health and adjacent categories. It is materially harder and more expensive than in unregulated verticals because health publishers apply stricter editorial vetting, which is what makes the resulting links a durable advantage.

17
exits, all built on organic search
$150M
revenue generated for clients
35+
team members worldwide
100%
hands-off, fully managed

01

The expense is the moat

In a niche where links are cheap, everybody has them and they stop differentiating. Health is the opposite.

Health publishers vet harder, the editorial bar is higher, the liability is real, and the going rate reflects all three. Most agencies quietly avoid the category for exactly that reason, which means most of your competitors' agencies cannot get these links either.

That is the whole argument. The cost that makes this line item uncomfortable is the same cost that makes it defensible once you have paid it. Any agency telling you links do not matter anymore is telling you they cannot get them.

02

What we actually acquire

What we actually acquire
TypeWhat it isWhy it works in health
Listicle placementsInclusion in roundups on health publishersEditorial context, commercial relevance, durable
Expert commentaryLinks following digital PR placementsCorroborates authorship at the same time
Data citationPublishers citing original research we produceHighest quality, hardest to replicate
Resource inclusionPlacement in curated reference pagesPasses topical relevance strongly

Data citation is the one worth building toward. A publisher citing your original research links to you because the research is useful, which means the link is genuinely earned and effectively impossible for a competitor to replicate without doing their own study.

03

What we do not do

No private blog networks. No link farms. No links from sites that exist only to sell links, whatever their domain rating says.

In a YMYL category the risk calculus is different from general ecommerce. A manual action on a health site is expensive to recover from, and a low-quality link profile actively undermines the trust signals the rest of the programme is building. Buying reach from a network that also sells to gambling and payday lending is a poor trade at any price.

When I am asked if I know of anyone in the SEO space, without hesitation I point them to DTC SEO. They truly understand the power of authority content, onsite metrics, and strategic backlinking and has the network to put it into play.
Amanda Raab, Mergers & Acquisitions, Quiet Light Brokerage

Links we have landed for clients

  • Forbes
  • TIME
  • Cosmopolitan
  • Men's Health
  • Inc
  • Martha Stewart
  • Time Out
  • Apartment Therapy
  • mindbodygreen
  • well+good
  • OK!
  • Best

Your competitors' agencies cannot get these either

Tell us where you are and we will show you what closing the gap requires.

Step 1 of 5

What is your website?

Your domain is enough.

Works best alongside

  • Digital PR

    We connect your business to a credentialed expert and place their commentary in publications with real editorial standards. Their credibility becomes yours.

  • Technical SEO

    Regulated catalogues accumulate structural problems general ecommerce sites never encounter. Most of the fix is consolidation rather than creation.

Your specialty playbook

Link Building: what founders ask us

Why are health links more expensive?

Publishers vet harder, editorial standards are higher and the liability is real. That expense is why most agencies avoid the category, and why links remain a durable advantage in health rather than a commodity everyone has.

Do links still matter for SEO?

In health, more than in most categories, precisely because they are harder to get. Any agency saying links no longer matter is usually saying they cannot acquire them in this vertical.

What types of links do you acquire?

Listicle placements on health publishers, links following expert commentary, publishers citing original research we produce, and inclusion in curated resource pages. Data citation is the highest quality and hardest to replicate.

Do you use private blog networks?

No. In YMYL categories a manual action is expensive to recover from, and a low-quality profile undermines the trust signals the rest of the programme builds. Buying reach from a network that also serves gambling and payday lending is a poor trade.

How many links do we need?

The wrong question. The gap between your profile and the category leaders' is what matters, and it varies enormously between fertility and hair loss. We size it against your specific competitive set.

Can we build links in-house?

Rarely well. Publisher relationships take years, belong to the person rather than the employer, and do not transfer reliably with a hire. It is the function most health brands are best off outsourcing.

For health brands doing $10M+

One call. Your link gap, your competitive set, and the fastest path to a lower blended CAC.

Step 1 of 5

What is your website?

Your domain is enough.

For brands doing $10M+