TEARDOWNS

Competitor teardowns of the largest telehealth brands

Search and AI visibility pulled apart with real data. Every figure on every teardown is a dated export, and the methodology is stated on the page rather than buried in a footnote.

• Hims

  The category leader in men's health, pulled apart on its own numbers. Where the traffic comes from, what it converts on, and the flank a challenger can still take.

• Ro

  The most aggressive paid spender in telehealth, and the single best organic position in weight loss. Both things are true, and the gap between them is the lesson.

• Nutrafol

  The most recognised hair supplement brand in the US, ranking for 1,528 keywords. What happens when a brand builds demand and then rents the search results back.

• Curology

  211,097 monthly organic visits against $2,191 of monthly paid. The clearest example in telehealth of what content-first actually produces, and what it does not.

• Keeps

  A pure play hair loss brand ranking for 4,103 keywords against Hims' 92,558. High value per visit, almost no coverage, and a category sitting open in front of them.

• Hers

  403,015 monthly organic visits, built on a GLP-1 land grab that started before the category filled up. What they took, and what is still sitting at a $10 CPC.

• Function Health

  One of the fastest growing names in lab testing, ranking for fewer keywords than a mid-sized blog. An entire category with nobody defending it.

• Marek Health

  1,619 monthly organic visits from 337 keywords. This is what most hormone brands actually look like underneath the audience, and why the category is still open.

• Noom

  Four number one positions on GLP-1 pricing demand, and zero attributed traffic across all of them. The clearest lesson in this series about what a ranking is worth.

• Found

  A weight loss platform ranking on terms the paid market values at $12 to $16 a click, at positions 14 to 16. The demand is priced, proven and barely held.