Curology draws 211,097 monthly organic visits in the US from 27,271 keywords, with 11,083 in the top three positions. Their paid programme is almost nonexistent at 670 monthly visits and roughly $2,191 in spend, which makes them the purest content-built position in telehealth and a useful control against brands like Ro that buy their way in.
- 17
- exits, all built on organic search
- $150M
- revenue generated for clients
- 35+
- team members worldwide
- 100%
- hands-off, fully managed
01
What almost no paid spend looks like
Every other domain in this teardown set runs a serious paid programme alongside organic. Curology does not, and the contrast is the point.\n\n670 paid visits a month against 211,097 organic. Ro, for comparison, runs 302,186 paid visits at $1.93M. Curology has built a comparable share of its category without renting any of it.
| Metric | Organic | Paid |
|---|---|---|
| Monthly visits | 211,097 | 670 |
| Monthly value | $365,624 | $2,191 |
| Keywords | 27,271 | 117 |
| Keywords in the top 3 | 11,083 |
27,271 keywords with 11,083 in the top three is a real content estate. It is the shape a brand ends up with when it publishes consistently against a defined condition set for years rather than chasing whatever ranks.\n\nThe weakness shows up when you filter that estate for commercial intent.
02
The commercial layer is thin
Non-branded keywords with commercial or transactional intent and a CPC above $2.50.
| Keyword | Volume | KD | CPC | Position | Traffic |
|---|---|---|---|---|---|
| tretinoin prescription | 5,100 | 33 | $5.89 | 14 | 45 |
| hair growth for men | 4,700 | 35 | $3.00 | 1 | 0 |
| topical spironolactone | 2,600 | 3 | $3.16 | 1 | 299 |
| spironolactone for acne before and after | 1,300 | 13 | $3.67 | 1 | 11 |
| supplements for hormonal acne | 1,100 | 10 | $3.00 | 1 | 14 |
| personalized skincare | 900 | 19 | $4.24 | 9 | 26 |
| tranexamic acid for melasma | 900 | 4 | $5.77 | 20 | 3 |
The largest commercial term on the domain carries 5,100 searches, and they sit at position 14 on it. "tretinoin prescription" at a $5.89 CPC is precisely the query a prescriber wants, and it is going somewhere else.\n\nWhat they do own is narrow and cheap to hold: "topical spironolactone" at difficulty 3, "supplements for hormonal acne" at difficulty 10, "tranexamic acid for melasma" at difficulty 4. These are ingredient and mechanism queries, which is the right instinct, but the difficulty scores tell you nobody else was competing.
03
Where the flank is open
Curology's estate is built for the reader and not for the prescription, which is the mirror image of the mistake most telehealth brands make.\n\nThe prescription-intent layer is the opening. "tretinoin prescription" at 5,100 and $5.89, and the related prescription-access queries around tretinoin, spironolactone and azelaic acid, are the terms where a derm platform converts. Curology ranks 14th on the biggest one.\n\nThe second opening is that their strongest positions sit on terms at difficulty 3, 4 and 10. Positions that cheap are not defended positions. They are simply first-mover positions in a category nobody contested, and they change hands the moment a competitor publishes something better sourced.\n\nThe third is that a content-only strategy has no floor. With 117 paid keywords and $2,191 of monthly spend there is nothing to catch demand if an algorithm update moves the estate, which is the risk our technical and authority work exists to cover.
When I am asked if I know of anyone in the SEO space, without hesitation I point them to DTC SEO. They truly understand the power of authority content, onsite metrics, and strategic backlinking and has the network to put it into play.
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Content without commercial intent does not convert
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Where this leads
Methodology: Ahrefs Site Explorer, curology.com including subdomains. Ahrefs, organic keywords and site metrics, subdomains mode. United States. 1 August 2026. Figures are the Ahrefs export on that date and are not adjusted. CPC values are converted from the API's cents to dollars.