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TELEHEALTHSEO

COMPETITOR TEARDOWN

Found sits next to the most expensive clicks in telehealth

A weight loss platform ranking on terms the paid market values at $12 to $16 a click, at positions 14 to 16. The demand is priced, proven and barely held.

Methodology: Ahrefs Site Explorer, joinfound.com including subdomains. Ahrefs, organic keywords and site metrics, subdomains mode. United States. 1 August 2026. Figures are the Ahrefs export on that date and are not adjusted. CPC values are converted from the API's cents to dollars.

$15.78
CPC on the term they rank 15th for
3,510
Organic keywords
22,363
Monthly organic visits

See the priced demand nobody is holding

Start with your domain. We will show you the terms the paid market values most and the SERP defends least.

Step 1 of 5

What is your website?

Your domain is enough.

Found draws 22,363 monthly organic visits in the US from 3,510 ranking keywords, with 1,057 in the top three. Their commercial terms carry the highest CPCs in this teardown series, from $8.14 up to $15.78, and they hold page two positions on most of them, which makes this the clearest illustration of priced demand going unclaimed.

17
exits, all built on organic search
$150M
revenue generated for clients
35+
team members worldwide
100%
hands-off, fully managed

01

A small footprint in an expensive category

Found is the smallest of the weight loss brands in this set by organic footprint, and it competes in the most expensive category in telehealth.\n\n3,510 keywords against Hers' 49,404 and Noom's 21,613. The gap is not subtle.

A small footprint in an expensive category
MetricOrganicPaid
Monthly visits22,3634,389
Monthly value$73,079$31,358
Keywords3,51046
Keywords in the top 31,057

$73,079 of monthly organic value from 22,363 visits is about $3.27 a visit, which is high, and it reflects the category rather than the coverage. Every click in GLP-1 is worth something. There are simply not many of them here.

02

The most expensive demand in the category, held at position 15

Non-branded keywords with commercial or transactional intent and a CPC above $2.50. Note the CPC column.

The most expensive demand in the category, held at position 15
KeywordVolumeKDCPCPositionTraffic
weight loss medication online6,40039$12.021652
oral glp-1 for weight loss3,10036$6.361439
tirzepatide online3,00017$15.781530
cheapest way to get glp-12,70031$9.1010
online weight loss medication2,50053$10.241530
best online glp-1 program2,00048$12.2211
online weight loss program1,70056$8.147103

Every term on this list is priced above $6 and most above $10. "tirzepatide online" at $15.78 with a difficulty of 17 is the single most mispriced opportunity across all ten teardowns: the paid market says the click is worth nearly sixteen dollars, the difficulty says it is winnable, and the incumbent is at position 15.\n\nThe two first positions tell the Noom story again. "cheapest way to get glp-1" at $9.10, first place, zero traffic. "best online glp-1 program" at $12.22, first place, one visit. Pricing and best-of queries resolve inside the SERP.\n\nThe row that works is "online weight loss program" at position 7 with 103 visits. Not first, and it earns more than both number ones combined.

03

Where the flank is open

This teardown is less about Found's weakness than about what the whole category has left unclaimed.\n\n"tirzepatide online" at difficulty 17 and $15.78 is the headline. Difficulty 17 means the SERP is not defended by heavyweight domains, and the CPC means the paid market has already proven the intent converts. A brand that publishes a properly framed, clinically reviewed page on that query is competing against page two results.\n\nThe formulation layer is the second gap, and it runs across every weight loss teardown in this set. "oral glp-1 for weight loss" at $6.36 sits at position 14 here, and "glp 1 pills" at 66,000 searches and $10.51 sits at position 18 on Ro. Oral GLP-1 is the newest shape of demand in the category and nobody holds it.\n\nThe third is query shape. Two first positions returning one visit between them is a strategy problem, not a ranking problem. The supplier-intent terms, the ones with "online" and "prescription" in them, still return commercial results and still send clicks.

When I am asked if I know of anyone in the SEO space, without hesitation I point them to DTC SEO. They truly understand the power of authority content, onsite metrics, and strategic backlinking and has the network to put it into play.
Amanda Raab, Mergers & Acquisitions, Quiet Light Brokerage

Links we have landed for clients

  • Forbes
  • TIME
  • Cosmopolitan
  • Men's Health
  • Inc
  • Martha Stewart
  • Time Out
  • Apartment Therapy
  • mindbodygreen
  • well+good
  • OK!
  • Best

The paid market has already proven the intent

Tell us where you are and we will map the GLP-1 demand priced above $10 and held at page two.

Step 1 of 5

What is your website?

Your domain is enough.

Where this leads

Methodology: Ahrefs Site Explorer, joinfound.com including subdomains. Ahrefs, organic keywords and site metrics, subdomains mode. United States. 1 August 2026. Figures are the Ahrefs export on that date and are not adjusted. CPC values are converted from the API's cents to dollars.

Found: what founders ask us

What are the most expensive weight loss keywords?

In this export, "tirzepatide online" at a $15.78 CPC, "best online glp-1 program" at $12.22 and "weight loss medication online" at $12.02. Found ranks 15th, first and 16th on them respectively.

How much organic traffic does Found get?

22,363 monthly visits in the US from 3,510 ranking keywords, 1,057 in the top three, valued at $73,079 a month.

Why do their first positions return no traffic?

They sit on pricing and best-of queries, which resolve inside the SERP. "cheapest way to get glp-1" and "best online glp-1 program" are both first positions returning one visit between them.

What is the single biggest opportunity here?

"tirzepatide online": 3,000 searches at difficulty 17 with a $15.78 CPC, incumbent at position 15. Low difficulty and a proven click value is the combination that does not usually survive long.

Where did these numbers come from?

A single Ahrefs Site Explorer export for joinfound.com including subdomains, United States, taken on 1 August 2026. Nothing is adjusted, rounded or estimated.

For weight loss brands doing $10M+

One call. Your category, your winnable demand, and the fastest path to a lower blended CAC.

Step 1 of 5

What is your website?

Your domain is enough.

For brands doing $10M+