Found draws 22,363 monthly organic visits in the US from 3,510 ranking keywords, with 1,057 in the top three. Their commercial terms carry the highest CPCs in this teardown series, from $8.14 up to $15.78, and they hold page two positions on most of them, which makes this the clearest illustration of priced demand going unclaimed.
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01
A small footprint in an expensive category
Found is the smallest of the weight loss brands in this set by organic footprint, and it competes in the most expensive category in telehealth.\n\n3,510 keywords against Hers' 49,404 and Noom's 21,613. The gap is not subtle.
| Metric | Organic | Paid |
|---|---|---|
| Monthly visits | 22,363 | 4,389 |
| Monthly value | $73,079 | $31,358 |
| Keywords | 3,510 | 46 |
| Keywords in the top 3 | 1,057 |
$73,079 of monthly organic value from 22,363 visits is about $3.27 a visit, which is high, and it reflects the category rather than the coverage. Every click in GLP-1 is worth something. There are simply not many of them here.
02
The most expensive demand in the category, held at position 15
Non-branded keywords with commercial or transactional intent and a CPC above $2.50. Note the CPC column.
| Keyword | Volume | KD | CPC | Position | Traffic |
|---|---|---|---|---|---|
| weight loss medication online | 6,400 | 39 | $12.02 | 16 | 52 |
| oral glp-1 for weight loss | 3,100 | 36 | $6.36 | 14 | 39 |
| tirzepatide online | 3,000 | 17 | $15.78 | 15 | 30 |
| cheapest way to get glp-1 | 2,700 | 31 | $9.10 | 1 | 0 |
| online weight loss medication | 2,500 | 53 | $10.24 | 15 | 30 |
| best online glp-1 program | 2,000 | 48 | $12.22 | 1 | 1 |
| online weight loss program | 1,700 | 56 | $8.14 | 7 | 103 |
Every term on this list is priced above $6 and most above $10. "tirzepatide online" at $15.78 with a difficulty of 17 is the single most mispriced opportunity across all ten teardowns: the paid market says the click is worth nearly sixteen dollars, the difficulty says it is winnable, and the incumbent is at position 15.\n\nThe two first positions tell the Noom story again. "cheapest way to get glp-1" at $9.10, first place, zero traffic. "best online glp-1 program" at $12.22, first place, one visit. Pricing and best-of queries resolve inside the SERP.\n\nThe row that works is "online weight loss program" at position 7 with 103 visits. Not first, and it earns more than both number ones combined.
03
Where the flank is open
This teardown is less about Found's weakness than about what the whole category has left unclaimed.\n\n"tirzepatide online" at difficulty 17 and $15.78 is the headline. Difficulty 17 means the SERP is not defended by heavyweight domains, and the CPC means the paid market has already proven the intent converts. A brand that publishes a properly framed, clinically reviewed page on that query is competing against page two results.\n\nThe formulation layer is the second gap, and it runs across every weight loss teardown in this set. "oral glp-1 for weight loss" at $6.36 sits at position 14 here, and "glp 1 pills" at 66,000 searches and $10.51 sits at position 18 on Ro. Oral GLP-1 is the newest shape of demand in the category and nobody holds it.\n\nThe third is query shape. Two first positions returning one visit between them is a strategy problem, not a ranking problem. The supplier-intent terms, the ones with "online" and "prescription" in them, still return commercial results and still send clicks.
When I am asked if I know of anyone in the SEO space, without hesitation I point them to DTC SEO. They truly understand the power of authority content, onsite metrics, and strategic backlinking and has the network to put it into play.
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Where this leads
Methodology: Ahrefs Site Explorer, joinfound.com including subdomains. Ahrefs, organic keywords and site metrics, subdomains mode. United States. 1 August 2026. Figures are the Ahrefs export on that date and are not adjusted. CPC values are converted from the API's cents to dollars.