Keeps draws 70,873 monthly organic visits in the US from 4,103 keywords, valued by Ahrefs at $359,657 a month. That is roughly $5.07 of traffic value per visit, the highest of the telehealth brands in this set, because almost everything they rank for is commercial hair loss demand. The problem is how little of the category they hold.
- 17
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01
Small footprint, expensive traffic
Keeps is the counterexample to Nutrafol. Where Nutrafol has enormous traffic worth very little per visit, Keeps has modest traffic worth a great deal per visit.\n\nThe reason is focus. They sell one thing, they rank for terms about that one thing, and the paid market prices those clicks at $3 to $4. Nothing on their domain is there to pull in readers.
| Metric | Organic | Paid |
|---|---|---|
| Monthly visits | 70,873 | 32,739 |
| Monthly value | $359,657 | $113,950 |
| Keywords | 4,103 | 118 |
| Keywords in the top 3 | 1,622 |
$359,657 of monthly traffic value from 70,873 visits works out at about $5.07 a visit. Hims, for comparison, generates $5.35M from 1,050,921 visits, which is about $5.09. The two are almost identical per visit, and Keeps gets there with 4% of the keyword coverage.\n\nThat is the whole argument for category focus in one comparison. It is also the reason their ceiling is so much lower.
02
They rank on the category and capture almost none of it
Non-branded keywords with commercial or transactional intent and a CPC above $2.50.
| Keyword | Volume | KD | CPC | Position | Traffic |
|---|---|---|---|---|---|
| hair loss treatment | 240,000 | 69 | $3.79 | 14 | 121 |
| receding hairline | 42,000 | 4 | $3.54 | 1 | 0 |
| topical finasteride | 21,000 | 35 | $3.82 | 17 | 245 |
| hair regrowth for men | 6,300 | 39 | $4.01 | 6 | 489 |
| hair growth for men | 4,700 | 35 | $3.00 | 1 | 15 |
| finasteride 1mg | 3,900 | 36 | $3.90 | 1 | 51 |
| best hair regrowth for men | 3,100 | 0 | $3.41 | 10 | 84 |
"hair loss treatment" carries 240,000 searches a month. Keeps sits at position 14 and takes 121 visits from it. "receding hairline" carries 42,000 at difficulty 4, they hold first position, and Ahrefs attributes zero traffic.\n\nDifficulty 4 on a 42,000 search term is an open door. Ranking first on it and receiving nothing means the SERP is answering the question in place, which is the recurring pattern across every teardown in this set: a first position on an informational medical query is not a traffic position.\n\nThe rows doing real work are the narrow ones. "hair regrowth for men" at position 6 brings 489 visits, more than the 240,000 search head term brings from position 14.
03
Where the flank is open
Keeps has proven the economics of the category and left most of it on the table.\n\n"topical finasteride" is the clearest example. 21,000 searches at difficulty 35 and a $3.82 CPC, and they are at position 17. Hims holds first place on that term and takes 4,457 visits from it. That single position is worth more than everything Keeps earns from the 240,000 search head term.\n\nThe second opening is coverage. 4,103 keywords is not a category footprint, it is a product catalogue with a blog attached. The treatment-specific, mechanism-specific and demographic-specific queries that make up the bulk of hair loss demand are almost entirely unaddressed.\n\nThe third is women. Keeps is built for male pattern baldness by name and by design, which leaves the consistently underserved women's hair loss demand to whoever writes it first.
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Methodology: Ahrefs Site Explorer, keeps.com including subdomains. Ahrefs, organic keywords and site metrics, subdomains mode. United States. 1 August 2026. Figures are the Ahrefs export on that date and are not adjusted. CPC values are converted from the API's cents to dollars.